With the Keyword Gap Tool, you can quickly identify keywords your competitors rank for, but you don’t. Since Semrush’s keyword database has over 25 billion keywords, you’ll definitely find new ranking opportunities. What I like about Semrush is that it lets you conduct keyword research in many ways.įor instance, the Keyword Magic Tool helps you generate thousands of keyword ideas from one seed keyword. Semrush is an all-in-one digital marketing tool with a powerful keyword research toolkit. Data reliability: I checked data sources.Ease of use: Beginner-friendly and advanced tools for SEO professionals.Functionality: The number and variety of features.If you’re wondering how I picked the tools, the following are a few criteria for how tools were evaluated and selected: I’ll start this article with paid tools for keyword research because they have an extensive keyword database and provide reliable keyword research data. Here’s a preview to help you navigate this post. In this article, I’ll share 14 paid keyword research tools and 4 free keyword research tools that you or your SEO team can use to get the most out of your keyword research. These are a few metrics to consider while conducting keyword research, and you can use various tools to discover new keyword ideas, check out what competitors are doing, and analyze and prioritize keywords. The reality is, however, that SEO doesn’t work this way.Įvery term has a search intent, monthly search volume, keyword difficulty (KD), and website traffic potential. In contrast, others relied on their intuition to come up with topics. Some used tools for keyword research to discover, analyze, and pick keywords with business potential. What’s the best keyword research tool to inform your content marketing strategy? Or, do you simply rely on intuition?ĭuring my SEO career, I’ve worked with startups and established companies with different SEO approaches. Home » Featured » 18 Keyword Research Tools for Better SEO in 2023: Free and Paid I current head up digital asset acquisition at Semrush, and am the Founder of the performance marketing agency, From The Future. Recently updated on October 19th, 2023 at 10:49 pm
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